Home » Pål Reinert Bredvei takes over as new CEO of Adstate

Pål Reinert Bredvei takes over as new CEO of Adstate



On the 1stof May, Adstate appointed Pål Reinert Bredvei as the company's new CEO. Påltakes over from Eigil Rudsar who steps down, having led the company since 2013.

Pål Reinert was most recently CEO and co-founder of the IT company Documaster who have modernised information management and developed the “archiving solutions of the future”. His previous experience among others includes Egmont, Jotun, StepStone and Nokia.


“When Pål Reinert decided to step down from Documaster, following so many years of weekly commuting, we were very happy that he chose Adstate. With his previous experience within management and digital services, this will be a valuable contribution to the continued growth ahead of Adstate with the digitalisation of the funeral industry” says founder and majority shareholder Simon Hansen Elvestad.
“I am grateful for getting to join a company that has a lot of experience and a solid positioning in an industry facing exciting changes and huge opportunities. Together with the staff and clients, I will use my experience to create further growth and innovation, as well as work to make Adstate one of the most attractive and exciting IT companies to work for, and with”, says incoming CEO Pål Reinert Bredvei.


Adstate is a market leader in digital services for the funeral industry in the Nordics where the company has millions of users of their online services. Adstate has opened a sales office in Bratislava which manages markets in the rest of Europe. The company also has employees in Hyderabad in India where the some of the digital solutions are developed.


The company has been working on new strategies for further expansion and investment in Online Funeral Services. When the chance to get Pål Reinert Bredvei on the team, the timing for a CEO change was very good. Eigil Rudsar is stepping down on his own accord and is supporting Pål Reinert through a transitional period.


“I am proud to have led Adstate through a positive and exciting evolution over the past five years, digitalising the product offering and the business model, and achieving strong financial results and  growth in the company's size. I know Pål through his work as a board member and previous achievements and am confident that he is the right person to take over and lead Adstate into the next phase of growth”, says the departing CEO Eigil Rudsar.