Adstate together with the Dutch funeral director Art of Goodbye organized the first Digital Funeral Professionals event in CIRCL in the financial district ‘Zuidas’ in Amsterdam on 29 January. A fully booked room with funeral directors, government, media and other stakeholders.
Key Question
The world we live in is in the middle of the 4th Industrial Revolution: one that revolves around data. No matter how well we think we have arranged privacy through, for example, the AVG and GDPR, that legal protection also ceases after death. "How funeral professionals can organize a substantive, qualitative and safe service package" was the key question of this event.
Why Digital Funeral Professionals
Adstate supports innovation in the funeral industry. As the Scandinavian market leader for digital services for funeral directors in various countries including the Netherlands, Adstate has a good picture of both market demand and current tools that funeral directors can acquire. The joint founding of the Digital Funeral Professionals aims to stimulate innovation for funeral directors and to support market developments.
Watch the video (youtube) and photos of the event
Follow the developments of Digital funeral Professionals on LinkedIn!
Speakers
Jeroen Terstegge is a Privacy Strategist and Partner at Privacy Management Partners. He is also chairman of the Privacy Commission of VNO-NCW and MKB Nederland. He takes us on a 'privacy trip around the world' to highlight the advantages and disadvantages of those countries where privacy after death is now regulated by law.
If the legal protection ceases after death, then we do not have the freedom to lawfully transfer your dear data to surviving relatives. This means that digital and precious data cannot be included in a physical farewell in a period of mourning and loss.
The appearance of valuable data of a deceased on internet can cause suffering to relatives. Or when relatives are thwarted in their attempts to secure precious data, which they cannot access according to the Terms and Conditions of tech giants. Another problem is the completely unregulated Digital Afterlife Industry (DAI) in which many hundreds of parties’ cash in the data of deceased persons. Finally, the ethical consequences of identity fraud with personal data of the deceased are a risk that creates a great deal of unrest in the bereaved. Adstate wants to work with Art of Goodbye to provide safety for the consumer and as a partner to support funeral directors in these developments.
Digital Funeral Professionals are already working on the following steps that are needed to put #DigitaleNalatenschap on the agenda of entrepreneurs and the legislator. Do you want to stay informed of developments and future events? Register on our LinkedIn page. The DigitalFuneralProfessionals.com website also goes live.